The "Ideal" CEO

An "ideal" CEO is one that embodies many characteristics in order to provide leadership and direction for his/her employees. Broadcast journalism is a field in which a CEO must lead with confidence and direction. In such a broad field, one must lead a tight organization. If working under a CEO in this field, I would want my leader to direct and challenge me so as to find new stories to investigate. Always looking for a challenge, I need to be presented with topics that would push me as a journalist and help shape me into a better interviewer. A CEO would also be involved and help guide his/her employees. CEO’s should provide insight, advice, and guidance as to how to approach different tasks and interviewees. With their help and involvement, the cohesion of the company will grow and become stronger. In addition, it is the responsibility of the CEO to provide an environment conducive for work and innovation for the employees. The leader needs to delegate in such a way that he/she does not disrupt the natural balance of the relationship between the employees. Using creativity and enthusiasm, the CEO can provide motivation and a sense of fun in the workplace, allowing the employees to feel as though they are being useful to others. Also, I need a CEO that will be involved, challenging, and provide constructive criticism in order for me to be the best broadcast journalist possible. In this way, I will gain confidence and become more professional while investigating and interviewing.

CEO’s not just in broadcast journalism should encompass all four of the lines of development: personal, organizational, cultural, and knowledge. Although all four are extremely vital to being an effective CEO, the personal and cultural quadrants are the most integral in a field such as broadcast journalism. One must know himself, manage time, and be able to communicate effectively in order to lead others. In addition, a CEO must understand culture and society in order to broadcast stories that the people want to hear and are interested in learning about. If one does not know his/her audience, there will be no viewers and the company will decline. The CEO must create a need and foresee trends in order to best run they company. Working on the shorter lines of development is a priority for all to become the best they possibly can be. By incorporating the four quadrants of leadership into his/her style, my CEO will be the best leader possible and in turn, lead me to be a strong broadcast journalist.